The Cromer Material Handling Blog

News from the Cromer Team

Blog posts from the Cromer Team. Follow us for information on forklift safety, strategic advice from our team's service experts, and upcoming technologies shaping the future of material handling!

Jun 6, 2016

Cromer Doubles its Inventory and Service Area—We've Acquired Gray Lift in Central California!

In case you haven’t heard the news – Cromer has acquired Gray Lift, Inc. in Central California. Cromer is now one of the largest material handling dealers in California.

This adds 3 new Locations to the Cromer map: Fresno, Bakersfield, and Santa Maria.

Huge deal, right? With this one move we’ve doubled our staff, our inventory, our locations, and our reach.3owners

What does this mean for you, our customers?

For Cromer Customers: More Services, More Mechanics, More Facilities

You, our customers, made this move possible. We now have 6 sales & service facilities to serve you in Northern and Central California:

  • Oakland
  • Sacramento
  • Manteca
  • Fresno
  • Bakersfield
  • Santa Maria

Our total staff has increased to over 140, including 80 mechanics and 12 parts pros. It’s amazing—we have 360 years' total experience in parts (any part, any model).

Thanks to the Gray Lift pros, we can also offer new services like industrial doors service & repair across Northern California. Keep your doors & gates in working shape with Cromer service!

What Prompted the Acquisition? Former Owners Wanted Someone to Build on Their Success

Many of you know Jay and Richard Waugh, Gray Lift’s former owners. When they decided it was time to retire, they wanted to find a successor. Someone who’d keep up Gray Lift’s quality standard and build on their success.

I brought them a plan to continue growing Gray Lift as part of the Cromer family. They thought it was a good idea, and we spent many weeks negotiating out a fair deal for everyone involved. Especially the Gray Lift employees. We wanted them to feel welcome and enjoy working with us.

Thanks for joining us on this new journey. We look forward to serving you as the bigger, better Cromer Material Handling.

Until next month!

Marshall Cromer, The Forklift Boss
Cromer Material Handling


Our May Deal of the Month is a special deal on the Jungheinrich EJE 120 electric walkie pallet truck.eje120white

The EJE 120 has a 4,500 lb. capacity. Ideal for loading and unloading trailers as well as transporting loads over short distances. It maneuvers easily around racks. Its built-in charger makes charging fast & simple.

We already sent out a special Memorial Day Sale email—buy an EJE 120 for only $3,995 until May 31. But for you, our newsletter readers, we’re extending the deadline.

Call Cromer at 800-974-5438 and ask for the “EJE Extended” offer. This code will get you a Jungheinrich EJE 120 for $3,995 until June 10!

We do have several EJE 120s in stock. But when they’re gone, so is this deal!